Video production should be inclusive. At Newcast we want to have our clients involved in the process so content arrives on time and on budget. Here are some FAQ’s:
Q: What stages of production are required to make a video?
A; Video production requires several stages to complete. Each stage is required to ensure the video is produced to the clients expectations on time and on budget. The stages are:
Planning: meeting with the client to discuss the project after the quote has been accepted to determine the scope
Scripting: visual, narrative, text and graphics
Pre-production: arrangement of locations and crew
Production: shooting on location
1st draft editing of the ‘base layer’ of the video in the order in which the content will appear
2nd draft editing with client changes including graphics, music and titles
Final editing with client changes to master keying, colours, audio, graphics
Web optimisation: compression and uploading of video file
Q: What is pre-production?
A: Pre-production is a term used to describe the time spent of preparing the production of a video before the shooting or editing days. Pre-production costs really depend on the amount of planning that is required for each video and can include booking venues and extra crew, arranging travel and accommodation or applying of permits and setting up an account. The production manager and producer carry out pre-production.
Q: What is a production manager?
A: A Production Manager (PM) is not only responsible for the smooth operation of every video we make and to ensure that the project doesn’t run over budget. There are many facets to consider when making a video; insurances, parking, permits, crew meals, overtime payments, post production scheduling…just to name a few. Without a PM on the job, the production can become chaotic and delays can occur. The PM coordinates directly with the producer.
Q: What does a producer do?
A: This is the age-old question in production; what does a producer do? A producer is part creative manager, part project manager. The creative component is to translate the client’s ideas into video content by coming up with visual ideas. These ideas can be different ways to convey key messaging, such as graphics and text. The producer also manages the continuity of the entire project and oversees that the entire project is on deadline from start to finish.
Q: There are a few items on the quote like a sound recordist and camera assistant. Why do we need these?
A: Yes. Sound is a vital component of video production. Take a look at the video below, its been shot very well, there are nice graphics and transitions but no sound recordist! The microphone used to record these interviews was so far away from the speakers it couldn’t be fixed in post-production. Camera assistants are also vital as they bring more hands to the production. For a shoot to go as quickly as smoothly possible it requires a team that can assist each other. Reducing the numbers tends to delay shoots which end up costing more.
An good (bad) example of why sound is vital to the end result of your video
Q: I have gone out to market and sourced 3 quotes for video production, why are the prices so different?
A: There are about 5 production companies in the ACT that can deliver the same quality video product. We can’t speak for our competition and why their prices so high, but we do know that they do charge clients for unnecessary items, hours and staff. Some charge for foley (a man in a room banging pots for sound effects). Some charge per location rather than per days shooting and some bring a cast of thousands when only a few are required. Some even charge for liaising with the client! At Newcast we can keep our prices low as we use professional contractors rather than a large amount of full time staff. This means we can expand and contract our team depending on the budget. We also like to use multi-skilled workers to keep our pricing down and pass on the savings to you.
Q: Why do you need to have sign-off stages and why do you charge if changes are made after delivery?
A: Newcast quotes the delivery of content in 3 stages: 1st, 2nd and final drafts. The 1st draft is a rough cut which is an outline of the narrative order of the video as well as music and some basic graphics. Think of this as the ‘order’ video. The client is encouraged to make as many changes to the 1st draft as they like. Once these changes are made, we edit the 2nd draft; the client is encouraged to approve the instructions from the changes they have made and can make more changes if required. Think of the 2nd draft as the ‘base’. Once these are approved, we go into final draft. This stage takes the longest period of time to produce as we master the content for final broadcast. Mastering includes sound and video mastering as well as graphics and titles. The final is just that; the final. We can accommodate minor changes, but any major revisions are required to go back to 2nd draft stage and repeat the process.
We are always happy to discuss the processes, costs or any other queries relating to video production anytime. Call us on (02)61404457