APSC — We live in a regulated world

Client

APSC

Year

2022

Lead Producer

Seán O’Gorman

Camera

Ethan McKenzie, Sam Ingram

Video Editor

Seán O’Gorman

Brief

The APSC had an original video entitled ‘We live in a regulated world’ that used stock imagery and a voice over. This video went for over 4 minutes, the voice over was not engaging, and the footage was very obviously not of Australia. We reproduced this video, utilising higher quality stock imagery mixed with bespoke footage, with an improved script, voice over and soundtrack. We brought all the elements together with an effective graphic styling.