Case Study: Aspen Medical's Corporate Animation

Creating your brand identity through bespoke animation.

Aspen Medical is a provider of global healthcare solutions. As a rapidly expanding business with a global presence, Aspen Medical required a unique corporate animated explainer that would translate across multiple markets and continents.

Aspen Medical engaged Newcast to produce a ‘bespoke’ animation incorporating their existing brand and visual identity.

Newcast worked with Aspen Medical’s graphic design company to animate their static branding, by bringing it to life under the company tagline "Wherever We're Needed”, with scope to incorporate the company’s foreign language arms. 

The new animation incorporated the many different businesses and services that Aspen Medical undertakes across the globe and has been rolled out across the business' website and social media channels, along with corporate collateral including brochures, forms, and internal templates to ensure all brand touch points incorporated the refreshed look.

And to provide a long life cycle for the animation, the scenes were created to be removed, refreshed, removed or translated into different languages. This has allowed Aspen Medical to use the animation across a range of platforms for presentations, tenders, RFQ’s and promotional materials.

To date, the animation has been translated from English into Vietnamese, Arabic and Cantonese with professional language services engaged to ensure that the text, formalities and tone were accurate.